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3D room visualizer

Shoppers don’t buy a sofa. They buy a living room.

A room visualizer that lets them compose the whole room from your real, configurable catalogue, at true scale, then stand in it in AR. One link. No app. No code.

Book a 30-minute demoHow curated looks work
Thridify Shop the Look: the brand’s curated Scandi living room — a grey three-seater sofa under a Monet print, two patterned armchairs, a pair of tufted ottomans on an ivory wool rug, a whitewashed sideboard, a fiddle-leaf fig, a pendant and a floor lamp on a natural oak floor.
A curated look on a live Thridify account: six catalogue products at true scale, dressed with rug, art, plant and lighting.

The problem it solves

A product page sells the first decision in a room. The other four are sold nowhere.

Furniture, rugs, lighting and décor are bought together and sold separately. The lifestyle photograph on the homepage shows a styled room nobody can buy from; the product page underneath shows one sofa, alone, in its default fabric. The rug under it, the lamp beside it and the second chair facing it are left for the shopper to go and find, and most never do.

A product-level AR button answers “does this fit?”. It cannot answer “does this go with that?”, which is the question that decides whether the basket has one item in it or four.

The room visualizer is the page where the second, third and fourth items get sold: the shopper places your real products, in the configurations they chose, in one room, and sees them together before they order.

Fewer surprises

Buyers see true scale, finish and fit before they order.

Clearer choices

Shoppers build the exact product and see its price as they go.

Hands-on pages

Shoppers spin, zoom and configure instead of scrolling past photos.

What the shopper does

Six steps from catalogue to a room they can stand in.

  1. 01

    Browse the published catalogue

    Shoppers see only what the brand has published, searchable by name, PID or SKU and grouped by category.

  2. 02

    Customize, then add

    The real configurator opens inside the room page. Fabric, size, modules — the exact configuration is what gets placed, and it can be edited later in place.

  3. 03

    Arrange at true scale

    Models keep their native metres. A 203 cm sofa is 203 cm. Drag, rotate, duplicate; clearance warnings flag what will not fit.

  4. 04

    Dress the room

    Six room styles, six lighting presets, a library of floor and wall finishes with tiling control, a rug library with real pile, plants, wall art and lights that light.

  5. 05

    Orbit, plan, walk

    Orbit around it, switch to a top-down plan with real footprints, or drop to eye height and walk through — joystick on touch.

  6. 06

    View the whole room in AR

    The composed room exports as one model and opens in Scene Viewer or AR Quick Look on the phone. A QR hands it over from desktop. No app.

The shopper’s side, 12 Oct 2026: open the brand’s look, swap the sofa for a sectional in the fabric you want, change the rug, walk through it, take it into AR. Frames from the live page at 15 fps, nothing composited.

The Browse view of a Thridify Shop the Look page: a grid of the brand’s published products, each with a Customize & add button.
Browse: the published catalogue, with Customize & add on every product.
Top-down plan view of the same room, showing the real footprints of the placed products on the floor grid.
Plan: the top-down view with real footprints.

Dress the room

Six room styles. Real materials. Lights that light.

Shoppers judge a rug against the floor and a sofa against the wall. The floor and wall finishes are physically based materials (marble, onyx, travertine, terrazzo, oak, walnut, parquet, stone) with tiling scale and rotation; rugs come from a fabric and pattern library with real pile thickness and fringe; pendants and floor lamps carry a real light source. Switching the room style keeps every placed product where it was.

The Elements panel of the room page: décor, greenery, lighting, art and architecture elements that can be added to the room.
Elements: décor, greenery, lighting, art, architecture.
The Scandi living room look as a shopper opens it on the Shop the Look page, with the Rooms tab showing the brand’s curated looks.
Curated look, opened by the shopper: every product still live.
Eye-height walk-through view of the room, standing beside the placed furniture.
Walk: eye height, keyboard on desktop, joystick on touch.

For the brand

Curated by your team. Finished by the shopper.

Publish curated looks

Your team builds rooms in the admin Room Visualizer, saves them, and flips Published. They appear as curated looks shoppers open and make their own.

Inherits your brand

Logo, accent colour, currency and whether prices show all come from the account’s Brand Settings. Nothing to configure twice.

Same models, same configurator

The 3D products on your product pages are the products in the room. One asset set; no second modelling project.

Switched on per account

A hosted page on your account, reached from a link: a homepage banner, a showroom QR, an exhibition tablet.

How Shop the Look pages work

The brand’s side, 12 Oct 2026: twelve stages of the same look being built in the admin, each a real screenshot of the editor, with captions added. Roughly thirty seconds.

The admin Room Visualizer: the Scandi Living Room saved with twelve items, the Published switch on, Shop the Look, AR and Save buttons, and the Room & Lighting panel with lighting preset, wall toggles and finishes.
The admin Room Visualizer: a saved, published room with its lighting and wall-finish controls.
The Start a room dialog in the admin, My rooms tab, showing the Scandi Living Room and another saved room, each with a Published badge.
My rooms: saved looks, with their published state.
The Rooms tab of the shopper page: the same curated look at the top, then the room styles the shopper can switch between.
The shopper side: the curated look appears first.

How to evaluate one

Six questions to ask any room visualizer, including this one.

The full seven-point test, with how to run each check, is on the blog.

Is it your catalogue, configured?

Generic planners place stock furniture. The room must be populated from your published products, and the placed sofa must be the configuration the shopper chose.

Is scale real?

Open the plan view and measure a sofa against a side table. If every model has been normalised to a convenient size, the plan is fiction.

Do walls get out of the way?

Walls should fade as the camera orbits, and the art on them should fade with them. Opaque walls make the shopper fight the camera.

Does AR cover the room?

If the AR step exports one product at a time, the shopper is back on the product page with extra clicks.

Can your team curate without engineering?

The first thing a shopper sees should be a room your merchandiser styled, published from the admin, not an empty box.

Does it need an app?

If it does, most of your traffic will never see it. The room and the AR both have to run in the browser.

By industry

Where a room page earns its place.

  • Furniture & home décor

    The category the room was built for.

    See the vertical
  • Laminates & surfaces

    Floors and walls shoppers can change.

    See the vertical
  • Modular kitchens

    Configured modules, placed in a space.

    See the vertical

FAQ

Room visualizers, answered.

Last reviewed 2026-10-11.

What is a 3D room visualizer?

A 3D room visualizer is a browser-based tool that lets a shopper place a brand’s real products into a three-dimensional room at true scale, change the room’s floor, walls, lighting and layout around them, and view the composed result from any angle, including in augmented reality on a phone.

How is it different from the AR button on a product page?

Product-page AR places one product in the shopper’s real room and answers “does it fit?”. A room visualizer composes many products in one room and answers “does it go with the rest?”. Thridify’s room also exports the whole composed room to AR, so both questions get answered.

Are the products in the room configurable?

Yes. The same configurator that runs on the product page opens inside the room. The shopper picks fabric, size and modules, and that exact configuration is placed. The choice is stored on the placed item and can be edited in place.

Is the scale real?

Yes. Models keep their native dimensions in metres. The plan view draws real footprints, and clearance warnings flag items that will not fit the room.

Do shoppers need an app?

No. The room runs in the browser, and the AR step uses the viewer already on the phone — Scene Viewer on Android, AR Quick Look on iOS.

Can my team build looks for shoppers?

Yes. Rooms built in the admin Room Visualizer can be saved and published. Published rooms appear as curated looks on the brand’s Shop the Look page, and shoppers open them as their own draft.

Can a shopper save or share their room?

Not from the hosted page today. Saving and sharing a shopper’s own look, a bill of materials for the placed products, and an embeddable version for product pages are on the roadmap.

What does Thridify offer free?

Two things: a 15-day free trial of the platform, and a 30-minute demo call tailored to your industry, run on Thridify’s existing live experiences.

Keep reading

Related

  • Shop the Look

    Publish curated looks shoppers can open and buy from.

  • AR product viewer

    The single-product “does it fit?” step.

  • 3D product configurator

    The configurator that runs inside the room.

  • What is a 3D room visualizer?

    The plain-language guide.

See it on your category

Thirty minutes, on a room built from the products you actually sell.

The demo runs on Thridify’s existing live looks. The 15-day free trial of the platform starts from the same call.

Book a DemoModel the ROI first