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Cost guide · 2026-09-11

How much does a 3D product configurator cost?

Six things set the number. Here is what they are, what you are paying for, and what is always free, so you arrive at the call knowing what to ask.

What drives the cost

Six drivers, in the order they usually matter.

  1. 01

    Number of products

    The first cost is catalogue size: how many SKUs need a 3D model. Most teams start with one hero product, prove the lift, then batch the rest.

  2. 02

    Model complexity

    A flat-pack table and a 54-colourway suitcase are different jobs. Geometry, material count, moving parts and the references you can supply (photos, dimensions, CAD) set the modelling effort.

  3. 03

    Variants and modules

    A configurator carries finishes, sizes and modules as swappable options on one model. More options mean more materials and rules to build, but no extra models.

  4. 04

    Experiences you switch on

    Viewer only, viewer plus AR, or full configurator with live pricing and quotes — each adds setup, not re-modelling.

  5. 05

    Integration path

    A plugin on Shopify, WooCommerce or WordPress installs in minutes. A custom storefront uses the SDK, where a developer does one embed.

  6. 06

    Who runs it after launch

    Self-serve on the no-code Studio, or managed services where Thridify creates new experiences and changes for you.

What you are paying for

The platform, getting started, and the services you choose.

The platform: the viewer, configurator, AR and the no-code Studio, sized to your catalogue and the experiences you switch on.

Getting started: website integration, creation of your first experiences and hand-over to your team.

3D Modelling Service: per product, scoped on your references and complexity; delivered as glTF/GLB/USDZ you own outright.

Managed services (optional): Thridify creates new experiences and makes changes for you instead of your team using the Studio.

Always free: the 15-day platform trial and the 30-minute industry demo.

Exact figures are confirmed on the scoping call, because the drivers above change them materially from one catalogue to the next.

FAQ

Cost questions, answered.

How much does a 3D product configurator cost?

It depends on catalogue size, product complexity, the number of variants and which experiences you need, plus whether you want the done-for-you modelling service or managed services. The exact figure is scoped on a short call, once the team has seen your products.

Why doesn’t Thridify publish a price list?

Two catalogues of the same size can differ hugely in geometry, materials and variant count, so a public number would be wrong for most readers. A 15–30 minute scoping call gives you an accurate figure instead of a misleading one.

What happens at the start of a project?

Website integration, creation of your first experiences and hand-over to your team so you can publish and manage products yourself in the no-code Studio.

What is free?

Two things: a 15-day free trial of the platform, and a 30-minute demo call tailored to your industry, run on Thridify’s existing live experiences.

How do I keep the cost down?

Start with one hero product, supply good references (photos, dimensions, CAD), build variants as materials on one model rather than separate models, and use the plugin route so no developer time is needed.

Get your number

Thirty minutes, your catalogue, an exact figure.

Book a DemoModel the ROI first