The brand’s merchandising team builds rooms in the admin Room Visualizer from the published catalogue, in the product configurations it wants to sell, and publishes them. Published rooms appear as curated looks on the brand’s hosted Shop the Look page.
A shopper opens a curated look as their own draft: every product is still live and configurable, the room style, floor, walls and rug can be changed, and the whole room can be viewed in AR. The look is a starting point, not a locked image.
The page inherits the account’s brand settings (logo, accent colour, currency, whether prices show) and is switched on per account. It is reached from a link: a homepage banner, a QR in a showroom, an exhibition tablet.
Shop the Look pages vs shoppable photos
Most "shop the look" features are a photograph with tags on it. That works for showing what was used, but the shopper cannot change anything: if they want the sofa in another fabric, the photo no longer describes what they would get.
A 3D Shop the Look page starts from the same idea, a styled room, and lets the shopper change it. The rug can be swapped, the sofa can be reconfigured, and the room can be checked in AR. What ends up in the basket is what they saw.
How merchandising teams plan looks
The looks that sell tend to be built around one hero product with a few supporting pieces, rather than a room with twenty items. Teams usually build looks for each season or collection, for the categories with the best attach rate (rugs and lighting around seating, for example), and for specific channels such as a showroom QR code or an exhibition stand.
Because looks are built from the live catalogue, retiring a product or changing a finish is a catalogue change, not a reshoot.
Why it matters
Lifestyle photography is a styled room nobody can buy from. A Shop the Look page is the same room, in 3D, that they can, and it is where the rug, the lamp and the second chair get sold.
Questions about Shop the Look page
- Do shoppers edit the brand’s room?
- No. Opening a look gives the shopper their own copy to change. The published look stays as the brand built it.
- Can prices be hidden on a Shop the Look page?
- Yes. The page follows the account’s brand settings, including whether prices are shown.
- How do shoppers find the page?
- Through a link the brand places: a homepage banner, a QR code in a showroom or on an exhibition tablet, or a campaign.