KBC Expo 2026: Meet Thridify's CEO at Kitchen + Bath Canada in Toronto
Kitchen + Bath Canada, the KBC Expo, opens at the Toronto Congress Centre on Wednesday, November 11, 2026, and runs through Thursday, November 12, 9:00 a.m. to 5:00 p.m. ET both days. Thridify's co-founder and CEO, Shikha Gupta, will be there both days, and she has set aside time for meetings.
If you make, sell or specify cabinets, vanities, countertops, tile, faucets or fixtures, and your customers keep asking "what would mine look like?", she'd like to hear how you're answering that today.
Book a 30-minute meeting with Shikha at KBC Expo. The calendar only shows slots on the two show days.
What KBC Expo 2026 is, in case it's new to you
This is the first edition of the show under its new owner. Emerald, the company that produces KBIS in the United States, acquired Kitchen & Bath Canada in 2025 and relaunched it as a dedicated national trade show for the Canadian kitchen and bath industry. It's developed with the National Kitchen & Bath Association and its Canadian chapters.
A few details from the organisers that are worth knowing before you go:
- Dates and hours: November 11–12, 2026, 9:00 a.m. – 5:00 p.m. ET.
- Venue: Toronto Congress Centre, Toronto, Ontario.
- Theme: "Naturally", carried through the feature areas, networking spaces and Centre Stage (Monogram is the Centre Stage title sponsor).
- Programming: Canadian-focused education on market trends and business problems, talks from Canadian designers, Innovation Sprint sessions on new products, networking happy hours on both days, and the NKBA Ontario-Canada Design Awards 2026.
- Who goes: designers, architects, builders, showrooms, distributors and manufacturers from across Canada.
- Early exhibitors named so far: Artika, Daltile of Canada, Häfele Canada, Karran, Richelieu, Classic Brand Cabinetry and Aline International.
Registration is on the official site, kbcexpo.com. To be clear: Shikha is attending, not exhibiting, and Thridify isn't affiliated with Emerald or the NKBA. So there's no Thridify booth to look for. Book a time and she'll meet you in a quiet corner of the hall.
Why kitchen and bath is a 3D problem
Most kitchen and bath products are sold as combinations. A vanity is a width, a carcass finish, a top, a sink, a faucet and a hardware choice. A kitchen run is all of that, times ten, plus a countertop edge profile. The catalogue photo shows one combination. The customer is buying a different one.
That gap shows up in places every showroom and dealer will recognise:
- The customer can't picture their finish, so they ask for samples, then a second visit, then a drawing.
- Sales reps spend days turning a rough brief into a quote, and the quote is often the first time the customer sees a price.
- Dealers carry a fraction of the range on the floor, so most SKUs are sold from a binder or a PDF.
- Size is guessed. A 36-inch vanity looks very different in a powder room than it did in the catalogue.
None of these are solved by better photography. They're solved by letting the customer build the thing and see it, at true scale, before anyone writes up an order.
What Shikha wants to talk about at KBC Expo
The meeting is 30 minutes and it's shaped around your products. These are the three conversations she expects to have most.
1. A 3D configurator for cabinets, vanities and countertops
A 3D product configurator lets a customer pick door style, finish, width, top and hardware, and see the result update live in 3D. For made-to-order kitchen and bath brands, the configuration can carry straight through to a price, a quote request and a bill of materials, so the sales team starts from a spec instead of a phone call.
If you sell modular kitchens or wardrobes, our modular kitchens page walks through how this works for that category. We've also written about reducing buyer confusion in modular kitchens with 3D configurators.
2. AR for fixtures, faucets and sanitaryware
With an AR viewer, a shopper points their phone at the wall and sees the vanity, toilet or freestanding tub in their own bathroom, at real size. It runs in the phone's browser, so there's nothing to install. For luxury sanitaryware, where the finish and proportion are the whole sale, that's the closest thing to a showroom visit you can put on a product page. More on the category on our sanitaryware and bath page.
For full rooms rather than single products, the Room Visualizer lets a brand stage a complete kitchen or bathroom that the shopper can then restyle.
3. Quoting and lead follow-up
A lot of the time in a kitchen or bath sale goes into the back-and-forth before a customer sees a number. Shikha is happy to talk through where configurator data and AI can shorten that: quote requests that arrive already specified, faster first responses to leads, and follow-ups that don't slip when the team is busy with installs.
Who this meeting is useful for
- Cabinet, vanity and countertop manufacturers selling made-to-order ranges.
- Faucet, fixture, tile and sanitaryware brands with large variant catalogues.
- Showrooms and dealers who carry more SKUs than they can display.
- Kitchen and bath designers who spend hours rendering options for a client to compare.
If you're exhibiting at KBC Expo yourself, Shikha is glad to come to your booth during a quieter hour. Pick a slot and say so in the booking notes.
How to book
- Open the KBC Expo meeting calendar.
- Choose a 30-minute slot on November 11 or 12.
- Add a line about your products and what you'd like to cover, and whether you'd like to meet at your booth.
You'll get a confirmation with the details. If none of the times work, you can still reach the team through our contact page.
Questions people ask before booking
When and where is Kitchen + Bath Canada 2026? November 11–12, 2026, at the Toronto Congress Centre in Toronto, Ontario, from 9:00 a.m. to 5:00 p.m. ET each day.
Who organises KBC Expo? Emerald, the producer of KBIS, in partnership with the National Kitchen & Bath Association and its Canadian chapters.
Does Thridify have a booth at KBC Expo? No. Shikha is attending both days and taking meetings, booked through the calendar link above.
Do I need to be a Thridify customer to book? No. Most of the people she's meeting haven't used 3D or AR yet, or have tried it on part of their catalogue and want to go further.
What should I bring? Nothing formal. A product line you'd like to show online, or a sales problem you're trying to fix, is enough to make the 30 minutes useful.
See you in Toronto.
